This campaign's demographic focus was feeder schools (including those with a large minority population), international schools, transfer schools, and students ages 16-18 interested in a four-year college. The campaign was launched in the Fall, a time when students and parents frequently seek information about higher education.

Q1Media built a multi-faceted campaign that would target students and their parents using Device IDs of students from feeder schools, location data from targeted schools, demo targeting, and interest targeting. Q1Media and the client used cross-platform display and pre-roll video, mobile device ID Interstitials, as well as ads on Facebook, Instagram, Snapchat, and TikTok.