Digital Audio
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Why Digital Audio 
Matters Now

Digital audio has become part of everyday life. From streaming music to podcasts and audiobooks, people are listening longer and more often than ever before. With 231 million projected U.S. listeners by 2025, it’s one of the fastest-growing ways to reach consumers.

Connect directly to engaged audiences across premium platforms like Spotify, Pandora, SoundCloud, iHeartRadio, SiriusXM, TuneIn, and AudioGo.

Reach listeners during screen free moments, in the medium that resonates with them on an emotional level. Whether commuting, exercising, or relaxing, digital audio blends into daily life, while also playing a key part in your omnichannel marketing mix.

The Power of 
Digital Audio Today

Listeners aren’t just tuning in—they’re engaging. Digital audio delivers immersive, one-to-one moments where your brand becomes part of the experience. Whether through a podcast story, a favorite playlist, or in-car streaming, your message is heard clearly and remembered.

79%

Audio consumption that takes place while people are engaged in activities where visual media canʼt reach them

95%

Percentage of U.S. population between 18-54 who listen to some form of digital audio daily

231 M

Projected listeners in the U.S. in 2025 (eMarketer)

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CASE STUDIES

CTV/OTT-based case study

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  • 111%

    Return on Advertising Spend

  • 111M

    Click Through Rate

  • 91.2%

    Social Click Through Rate

TARGETING CAPABILITIES

Precision That Reaches the Right Listeners

  • Geographic
  • Demographics
  • Operating Systems
  • Placement Type (Music + Podcasts)

Spotify

  • Geographic
  • Demographics
  • Operating Systems
  • Flexible placement (Music, Podcasts, or Both)

Programmatic Audio

  • Geotargeting
  • Demographics
  • Streaming Interests and Content
  • Podcast Audiences and Topics
  • Device-Specific Targeting
  • Includes Pandora, TuneIn, iHeartRadio & more

AudioGo

REACH LISTENERS EVERYWHERE

Grow Your Brand Through Sound