Healthcare Network Grows Brand Awareness and Engagement

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Case study

Reaching a Niche Professional Audience Efficiently and Effectively

How Q1Media raised awareness and drove form submissions for a B2B campaign.

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Campaign Quick Facts

1.1M

Impressions Delivered

Clicks

150+

Form Submissions During Campaign

42%

Users Driven to Microsite

Here’s What Our Client Has to Say

Q1Media provided us with the ability to hyper-target our audiences and deliver our messages effectively and efficiently. Q1Media worked closely with us to understand our strategy and then built a campaign to precisely target priority stakeholders around an event and reach them multiple times, which was essential in raising awareness about our campaign.

About the Client

A professional medical association for surgeons and surgical team members dedicated to improving patient care.

Primary Goals

Increase awareness of high-quality surgical programs
Reach priority healthcare decision-makers and stakeholders
Drive qualified traffic to the campaign microsite
Generate form submissions from targeted professionals

Our Strategy

The client launched a microsite with a robust information form to coincide with a conference for C-suite healthcare professionals and surgeons.

To reach the target audience and drive them to the form, Q1Media executed a mobile device ID and IP address retargeting campaign. Precise polygons were drawn around the conference venue and select hotels to capture attendee device IDs during the event. Targeted banners, interstitials, and pre-roll video ads were then served to those mobile devices during and after the conference to raise awareness for the programs.

Additionally, IP matching and targeting allowed the client to reach conference attendees on their desktop devices, which historically yielded higher form completions.

Results and Successes

Q1Media delivered over 1.1M impressions (23% of total campaign impressions) and over 4,000 clicks (26% of total campaign clicks). Additionally, Q1Media drove 3,000 active users to the client’s microsite (42% of all active users). The campaign proved successful, with ads consistently performing above platform benchmarks and the microsite capturing 150+ form submissions.

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