Connected TV (CTV)/
Over-the-Top (OTT)

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Why CTV Matters Now

Streaming dominates modern media habits. With more than 70% of U.S. households projected to use CTV by 2026, it’s the channel where audiences are increasingly spending their time—and where brands must be present.

Q1Media embeds your brand into premium environments through direct integrations with top platforms like Disney+, Hulu, Prime Video, YouTubeTV, Peacock, Vizio, and more.

Our approach ensures your creative appears as unskippable ads within high-engagement content—whether scripted series, live events, or sports coverage. Add CTV/OTT to keep your message top-of-mind across channels for a measurable, continuous, and connected campaign.

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The Power of Streaming Today

Audiences aren’t just experimenting with streaming—they’ve fully embraced it. From daily viewing habits to how sports are consumed, CTV has become the default screen for millions of households. These trends aren’t slowing down, and brands that move now lock in a lasting advantage.

68%

Share of U.S. sports viewers projected to stream games or live events in 2025

2:37

Expected average daily time spent watching CTV by 2026

70%

Projected U.S. penetration of CTV users by 2026

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CASE STUDIES

CTV/OTT-based case study

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  • 111%

    Return on Advertising Spend

  • 111M

    Click Through Rate

  • 91.2%

    Social Click Through Rate

CONNECT ACROSS DEVICES

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