Prioritizing the client's goals, Q1Media designed a mobile device ID display and SEM campaign. Targeting was primarily focused on mobile devices that visited competing tire stores or select used car dealerships in the past six months. The Austin, San Antonio, and Waco/Temple DMAs were targeted based on the client's sales goals.

For ad content, both display and SEM creative focused on the client's cost-effective service, available financing, and menu of services. Five sets of display ads were created, each designed with a brief, easy-to-read headline, simple tire-related visuals, and a clear call to action to drive engagement.