Q1Media utilized Device ID technology to identify and target shoppers at retail locations that sold the brandʼs products. The team refined this audience by applying behavioral targeting to focus on adults ages 22–55 who intended to purchase breakfast meats, while also excluding vegans. By combining geographic precision with behavioral insights, the campaign targeted high-intent consumers in the environments where purchase decisions are made.

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To maximize impact, Q1Media executed multiple campaign flights that highlighted different brand products, features, and benefits. Ads delivered directly to this audience, supported by cross-platform media measurement, demonstrated a clear link between exposure and in-store visits. This lower-funnel strategy also capitalized on shopper loyalty to grocery stores, driving trial among new customers and reinforcing repeat purchases among existing ones.