Case study
How an omnichannel strategy expanded visibility, reinforced brand recall, and drove measurable engagement across Georgia.
Campaign Quick Facts
Here’s What Our Client Has to Say
As a Marketing Director, Q1 has made my job much easier. We are a large advertiser that has predominantly focused on TV, radio, and billboards. This has opened a new avenue to continue to build our brand, no matter where our audience goes.
About the Client
Ken Nugent Law Firm is a leading personal injury law firm. With offices across Georgia, the firm handles a wide range of personal injury claims and has built a strong regional presence through consistent brand visibility and trusted legal support.
.webp)
The campaign translated the firm’s previous strong out-of-home presence into a measurable, digital-first strategy. By building a custom audience of drivers who frequently travel high-risk interstate corridors and pass Ken Nugent billboards, the program extended brand exposure beyond physical placements.
Mobile Device ID targeting, display and interstitial ads, pre-roll, CTV, streaming audio, and paid social worked together to create repeated daily exposure across screens and environments. Retargeting reinforced messaging and increased frequency among engaged users. Creatives featured attorneys from the firm, client testimonials, and real case outcomes, ensuring the brand remained both recognizable and credible.
Results and Successes
Over the first 11 months, the campaign delivered 71.66 million impressions and generated more than 302,000 clicks, achieving a 0.42% CTR. Video efforts drove 7.6 million completed views, reinforcing consistent brand exposure across channels.
This sustained visibility translated into more than 700 qualified leads through phone calls and form submissions, demonstrating that increased reach and frequency effectively supported both awareness and action.
The campaign kept the Ken Nugent brand top of mind and added measurable performance to a strategy that relied on untracked out-of-home efforts. As a result, the firm continues to invest in the program as it moves into its second year, building on a foundation of consistent visibility and proven engagement.
DOWNLOAD THE CASE STUDY NOW
Build Your Strongest Pipeline Yet
Break the creative revision vortex and prevent launch lag. Learn how agencies reduce creative delays, protect quality, and add execution capacity when timelines compress.
Instead of talking about exotic advanced features, it’s time to get down to some of the basic questions we typically get from our clients. Today, let’s review questions about the shelf life of an email, and also, when is it best to send your email?
8240 North Mopac Expressway, Suite 250, Austin, Texas 78759 | 512-388-2300 | Sales@Q1Media.com
Copyright © 2025 Q1Media | All Rights Reserved | Privacy Policy
THANK yOU
You’re Set for What’s Next
