Q1Media was tasked with reaching individuals residing within 5 miles of Park and Ride sites who also work within 2 miles of a drop-off location. The scope encompassed Xpress and Peach Pass commuters employed in Downtown, Midtown, or Perimeter Center, commuters near Xpress Park and Ride or Peach Pass Express Lanes access points, and employers based in Downtown, Midtown, and Perimeter Center.

Q1Media employed Mobile Device ID targeting to identify those encompassed in Xpress’ target audience and their common daytime and evening locations. This generated a custom audience that could be targeted with a mobile display to reach those on-the-go commuters. In addition, the mobile device IDs were matched to home IP addresses to deliver Cross-Platform Display and Pre-roll ads within the household.

Q1Media conducted a foot traffic attribution analysis to assess the effectiveness of 27 Park and Ride locations, connecting individual target audience members to specific sites.