OpenMoves, the performance marketing division of Q1Media, launched a comprehensive SEO plan focusing on technical SEO, on-page optimization, and content strategy. The campaign began with a detailed technical audit to identify and resolve issues affecting search visibility, including aging pages, subdomains, and technical errors that hindered site crawling. These improvements ensured a stronger foundation for search rankings and user experience.

In parallel, OpenMoves implemented a content and keyword strategy to expand iContact’s organic reach. This involved developing a master keyword list, optimizing high-potential keywords close to ranking on page one, and enhancing both page content and blog articles. An internal linking strategy further strengthened keyword rankings and site navigation, helping search engines better understand the website structure.

To position iContact as a leader in the email marketing space, OpenMoves adopted a Hub and Spoke content model. This approach focused on creating authoritative content that attracted top-funnel traffic and nurtured potential customers throughout the buyer journey. By aligning content efforts with keyword insights and user intent, the campaign successfully drove organic traffic and increased conversions.