The campaign launched with an initial three-month flight and continued for over a year due to its success. OpenMoves, the performance marketing division of Q1Media, implemented a multi-channel advertising strategy featuring Google Ads, Facebook/Instagram Ads, and Pinterest Ads to maximize visibility and conversions. Combined with search engine marketing, social media, and display retargeting, the multi-channel strategy engaged high-intent users and repeat visits at an efficient cost.

Multiple ad creatives showcased Interlude Home’s luxury furniture and design, emphasizing craftsmanship and exclusivity to attract trade buyers. The brand’s messaging also highlighted its expertise in interior design.

Interlude Home wanted to reach interior designers, home staging professionals, and other trade buyers in the luxury furnishings market. OpenMoves utilized interest-based targeting and lookalike audiences from existing customer data to reach the target audience and generated custom geotargeting optimized performance in key regions.