KENTUCKY TRAVEL INDUSTRY ANNUAL CONFERENCE · NOV. 11-13, 2026 · LEXINGTON, KENTUCKY

Kentucky Travel Industry Association Annual Conference

From inspiring the next trip to measuring real-world visitation, explore media strategies designed to connect with travelers and drive tourism growth across Kentucky.

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KENTUCKY TRAVEL INDUSTRY ANNUAL CONFERENCE · NOV. 11-13, 2026 · LEXINGTON, KENTUCKY

Kentucky Travel Industry Association Annual Conference

From inspiring the next trip to measuring real-world visitation, explore media strategies designed to connect with travelers and drive tourism growth across Kentucky.

Countinue the Conversation
arrow

KEEP THE CONVERSATION GOING

Explore More from Q1Media

ON THE AGENDA

Where to find the Q-Crew

WEDS, NOV. 11

4:00 – 6:00 PM

EVENT SPONSOR

Join the Q-Crew at Bowling for Bourbon

Bowling, bourbon, and conversation keep the connections going outside the conference halls.

THURS, NOV. 12

11:00 AM

SESSION SPONSOR

Proud Sponsor of
Speaking Tourism in Ways It Gets Heard, Really Heard

A look at how tourism brands sharpen their message to connect with today’s travelers.

Room: Meeting Room 5

MEET THE TEAM

Perspectives Shaping What’s Next

From scroll-first media to the experience after the click, three Q1Media leaders explore strategies that strengthen engagement, relevance, recall, and measurable growth.

Sebastian Pfeiffer

Regional Sales Manager

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Ashley Landis

Senior Account Executive

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FROM THE STAGE

The Click is Only 
the Beginning

Campaign performance doesn’t end at the click. Strong post-click experiences keep momentum moving, reinforce the original message, and make the next step clear, relevant, and easy to take. From rates and calculators to branch information and applications, every interaction creates an opportunity to turn interest into action.

GUIDE

After the Click: Turning Bank Marketing Engagement Into Action

Explore the opportunities that turn campaign traffic into funded accounts, qualified applications, deposits, and measurable growth.

Explore CRO

SESSION RECAP

Turn Scroll First Attention Into Funded Accounts

Short-form video earns attention quickly. Relevant creative, audience strategy, and a clear path to conversion turn that attention into engagement, recall, and deposit growth.

Build Relevance

Scroll-first creative connects relevant products with the audiences most likely to engage.

Strengthen Recall

Consistent messaging keeps the brand and offer memorable from video through the next interaction.

‍Drive Action

A clear path from engagement to conversion turns attention into measurable growth.

RESOURCES

TikTok Made Me Do It: How Banks Win
Deposits in a 

Scroll-First World

resources

Session Slides

The full deck from the ABA stage

Download the Slides
resources

Session Handout
Key takeaways to keep at the desk

Download the Handout

CONNECT WITH Q1MEDIA AT KTIA

Turn Ideas Into Action

CONNECT WITH Q1MEDIA AT KTIA

Turn Ideas Into Action

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If you need immediate assistance please reach out to info@q1media.com or call 512-388-2300.
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