Grow Your School’s Visibility with Proven SEO Tactics

Download the 2025
SEO Strategy Guide

With students relying on search engines to find their next steps, colleges and universities must master SEO to stay competitive. This guide provides a step-by-step approach to crafting an effective SEO strategy, ensuring your school stands out in organic search and reaches prospective students.

What You'll Learn:

Content That Converts: Strategies to create student-focused, relevant content for your .edu site.
Technical SEO Mastery: How to optimize your site architecture for better search performance.
Effective Link Building: Tips for leveraging internal and external backlinks to boost rankings.
Local SEO Success: Actionable steps to improve your visibility within your community.

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case studies

Boosting Undergrad Applications for a Large Public University

Increasing Enrollment for Transfer Students with Social Targeting

Meeting the target audience where they spend their time combined hyper-targeted efforts through cross-platform and Mobile ID full-screen advertising led to a 11.7% increase in total applications.