Q1Media completed initial research prior to the campaign launch to gain insight into the brand's niche audience: wine and healthy living enthusiasts ages 21+. Following the pre-campaign research, multiple tactics were implemented to test several sets of display and pre-roll video assets, including search retargeting, lookalike audience, contextual targeting, and site retargeting.

After initially optimizing to CTR and VTR, Q1Media and the client amended the strategy to optimize conversions.