Driving In-Store Revenue and Digital Ordering Growth for a Restaurant Chain

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Case study

Driving In-Store Revenue and Digital Ordering Growth for a Restaurant Chain

How a competitor conquesting strategy increased foot traffic and digital ordering engagement across 19 locations.

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Campaign Quick Facts

$368K

In-Store Revenue Generated

16K

Clicks to “Order Now”

9,000+

Verified In-Store Visits

300%

Return on Digital Media Spend

Here’s What Our Client Has to Say

Q1Media has been a fantastic partner for us. They are quick to respond,thoughtful in their strategy, and truly care about the results. The foot-traffic campaign performed well, and weʼve always felt informed and supported throughout the process. They make it easy.

About the Client

TooJayʼs is a well-known New York-style deli and restaurant brand serving breakfast, brunch, lunch, and dinner, as well as catering services, across 19 Florida locations.

Primary Goals

Increase in-store visits by reaching diners who frequent competing restaurants
Drive online ordering and catering demand from high-intent diners
Introduce TooJay’s to new diners while encouraging repeat visits
Deliver measurable revenue growth through verified visits and online orders

Our Strategy

The campaign built custom audiences from TooJayʼs largest competitors, selecting tailored competitor sets for each of the 19 locations to ensure precise local targeting. Behavioral display, IP-matched display, Meta (using custom IDs from competitor visitation), website retargeting, and SEM worked together to capture both in-market diners and returning website visitors.

Creative promoted menu favorites and clear calls to action designed to drive restaurant visits and online ordering engagement. Performance measurement focused on verified foot traffic and online orders to quantify both physical and digital impact.

Results and Successes

Over the seven-month flight, the campaign generated 16,003 clicks to the “Order Now” button and a 300% ROI on ordering and catering via SEM. While in-store, it drove 9,144 verified visits from 6,898 unique visitors.

TooJayʼs generated an estimated $368,298 in in-person dining revenue from the flight, based on visitation metrics, of which 58% were new customers to the chain.

The campaign achieved both primary goals, increasing digital ordering intent and bringing returning and new customers back into the restaurant, with a measurable revenue impact.

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