Generating Awareness and Engagement for a Credit Union

Let's Talk More

Thank you! Your submission has been received.
A Q1Media representative will be in touch shortly.
‍
If you need immediate assistance please reach out to info@q1media.com or call 512-388-2300.

Oops! Something went wrong while submitting the form.

Case study

Generating Awareness and Engagement for a Credit Union

How Q1Media consistently exceeded monthly pacing and performance goals.

Download

Campaign Quick Facts

9.1M

Impressions Delivered

94%

Avg Video Completion Rate

100%

Completion Rate on Hulu

31.5K

Clicks

Here’s What Our Client Has to Say

About the Client

One of the country’s largest credit unions, which serves almost one million members.

Primary Goals

Increase awareness of banking, loan, and credit card services
Reach auto intenders and financial service seekers
Drive engagement with promotional offers
Expand visibility across display and CTV channels

Our Strategy

Q1Media built a custom first-party audience of auto intenders interested in purchasing a new or used vehicle to promote the client's APR offers for auto loans. The audience was created by capturing devices recently seen at select automotive dealerships. Frequency and dwell time were examined to remove employee devices from the audience, and ads served across both standard and high-impact cross-platform display.

In addition, CTV ads were behaviorally targeted to reach consumers in the market for checking or savings accounts, auto or mortgage loans, and personal credit cards.

Results and Successes

The campaign ran consistently for twelve months and exceeded every impression goal and KPI.

CTV delivered in full and, on average, achieved a completion rate of 94%, which was against a goal of 90%. The auto-intender audience generated a 100% completion rate on Hulu.

Display performance exceeded expectations with a 0.34% overall CTR. Q1Media’s Account Operations team drove performance by optimizing to the days of the week - Monday, Tuesday, Wednesday - and times of day - mid-afternoon and late-evening - with historically stronger engagement. In addition, a clear call to action in the display creative contributed to the success of the campaign.

DOWNLOAD THE CASE STUDY NOW

Build Your Strongest Pipeline Yet

Ready to See These Results for Your Brand?

Download the case study now

Thank you! Your submission has been received.
A Q1Media representative will be in touch shortly.
‍
If you need immediate assistance please reach out to info@q1media.com or call 512-388-2300.

Oops! Something went wrong while submitting the form.

Keep Reading

Case study

Location-Based

Increasing Sales and Awareness with Location-Based Tactics Increasing Sales and Awareness with Location-Based Tactics Increasing Sales and Awareness with Location-Based Tactics

In about four months, Xpress, operated by the Atlanta-Region Transit Link Authority (ATL), increased ridership and achieved a 435% return on ad spend.