VA1 GOVERNOR’S TOURISM SUMMIT · NOV. 18-20, 2026 · SPOTSYLVANIA, VIRGINIA

Q1Media at VA1 Governor’s Tourism Summit

From travel inspiration to measurable visitation, explore media strategies built to reach high-value travelers and strengthen destination growth.

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VA1 GOVERNOR’S TOURISM SUMMIT · SPOTSYLVANIA, VIRGINIA

Q1Media at VA1 Governor’s Tourism Summit

From reaching high-value travelers to connecting media exposure with real-world visitation, catch up on the ideas Q1Media brought to the VA1 Governor’s Tourism Summit.

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MEET THE TEAM

Ideas Built for the Journey Ahead

Connect with the Q1Media team to explore smarter ways to reach travelers, inspire consideration and turn media engagement into real-world visits.

Vic Wallace

Regional Sales Manager

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Rob Clarke

Senior Account Executive

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FROM THE STAGE

The Click is Only 
the Beginning

Campaign performance doesn’t end at the click. Strong post-click experiences keep momentum moving, reinforce the original message, and make the next step clear, relevant, and easy to take. From rates and calculators to branch information and applications, every interaction creates an opportunity to turn interest into action.

GUIDE

After the Click: Turning Bank Marketing Engagement Into Action

Explore the opportunities that turn campaign traffic into funded accounts, qualified applications, deposits, and measurable growth.

Download the Guide

SESSION RECAP

Turn Scroll First Attention Into Funded Accounts

Short-form video earns attention quickly. Relevant creative, audience strategy, and a clear path to conversion turn that attention into engagement, recall, and deposit growth.

Build Relevance

Scroll-first creative connects relevant products with the audiences most likely to engage.

Strengthen Recall

Consistent messaging keeps the brand and offer memorable from video through the next interaction.

‍Drive Action

A clear path from engagement to conversion turns attention into measurable growth.

RESOURCES

TikTok Made Me Do It: How Banks Win
Deposits in a 

Scroll-First World

resources

Session Slides

The full deck from the ABA stage

Download the Slides
resources

Session Handout
Key takeaways to keep at the desk

Download the Handout

CONNECT WITH Q1MEDIA AT VA1

Turn Inspiration Into Visitation

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