Brenton Riley
Chief Revenue Officerpa
TIKTOK MADE ME DO IT · FRI, 10:15 AM
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From TikTok’s growing role in financial services to turning engagement into measurable growth, catch up on the ideas Q1Media brought to ABA Bank Marketing Conference.
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FROM THE AGENDA
Regional Sales Manager, Tennessee
Chief Revenue Officer
Regional VP of Sales
From scroll-first media to the experience after the click, three Q1Media leaders explore strategies that strengthen engagement, relevance, recall, and measurable growth.
Regional Vice President of Sales
FROM THE STAGE
Campaign performance doesn’t end at the click. Strong post-click experiences keep momentum moving, reinforce the original message, and make the next step clear, relevant, and easy to take. From rates and calculators to branch information and applications, every interaction creates an opportunity to turn interest into action.
Explore the opportunities that turn campaign traffic into funded accounts, qualified applications, deposits, and measurable growth.
Explore CROSESSION RECAP
Short-form video earns attention quickly. Relevant creative, audience strategy, and a clear path to conversion turn that attention into engagement, recall, and deposit growth.
Build Relevance
Scroll-first creative connects relevant products with the audiences most likely to engage.
Strengthen Recall
Consistent messaging keeps the brand and offer memorable from video through the next interaction.
Drive Action
A clear path from engagement to conversion turns attention into measurable growth.
Session Slides
The full deck from the ABA stage
Session Handout
Key takeaways to keep at the desk
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