ABA Bank Marketing Conference · Sept. 23-25, 2026 · Austin, Texas

Q1Media at ABA Bank Marketing Conference

Marketing leaders gather in Austin to explore TikTok’s role in financial services, what happens after the click, and the strategies that turn engagement into measurable growth.

Keep the Conversation Going
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ON THE AGENDA

Where to find the Q-Crew

SEPT.23 - 25

EXHBIT HALL
HOURS

BOOTH 103

Visit Booth 103 and Enter to Win a Pair of Tecovas Boots

Meet the Q-Crew, talk strategy, and enter the giveaway while at ABA.

Booth 103
WEDNESDAY, SEPT. 23

8:00 – 10:00 PM

AFTER HOURS - OPEN TO ALL

Happy Hour at Electric Shuffle

Food, drinks, and shuffleboard keep the conversation going off the conference floor.

91 Red River St., Ste. 102, Austin, TX 78701
THURSDAY, SEPT. 24

3:00 – 4:00 PM

Partner Game Changers: Bridging Solutions
With Today’s Banking Challenges

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Leanne Weber

Regional Sales Manager, Tennessee

FRIDAY, SEPT. 25

10:15 – 11:15 AM

TikTok Made Me Do It: 

How Banks Win Deposits in a Scroll-First World

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Brenton Riley

Chief Revenue Officer

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Brianda Tamez

Regional VP of Sales

MEET THE TEAM

Perspectives Shaping What’s Next

From scroll-first media to the experience after the click, three Q1Media leaders explore strategies that strengthen engagement, relevance, recall, and measurable growth.

Brenton Riley

Chief Revenue Officerpa

TIKTOK MADE ME DO IT · FRI, 10:15 AM
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Brianda Tamez

Regional Vice President of Sales

TIKTOK MADE ME DO IT · FRI, 10:15 AM
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Leanne Weber

Regional Sales Manager, Tennessee

PARTNER GAME CHANGERS · THU, 3:00 PM
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Ian Donahue

Regional Sales Manager

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Thomas Bondesson

Sr Account Executive

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FROM THE STAGE

The Click is Only 
the Beginning

Campaign performance doesn’t end at the click. Strong post-click experiences keep momentum moving, reinforce the original message, and make the next step clear, relevant, and easy to take. From rates and calculators to branch information and applications, every interaction creates an opportunity to turn interest into action.

GUIDE

After the Click: Turning Bank Marketing Engagement Into Action

Explore the opportunities that turn campaign traffic into funded accounts, qualified applications, deposits, and measurable growth.

Download the Guide

SESSION RECAP

Turn Scroll First Attention Into Funded Accounts

Short-form video earns attention quickly. Relevant creative, audience strategy, and a clear path to conversion turn that attention into engagement, recall, and deposit growth.

Build Relevance
Scroll-first creative connects relevant products with the audiences most likely to engage.

Strengthen Recall
Consistent messaging keeps the brand and offer memorable from video through the next interaction.

Drive Action
A clear path from engagement to conversion turns attention into measurable growth.

RESOURCES

TikTok Made Me Do It: How Banks Win
Deposits in a 

Scroll-First World

resources

Session Slides
The full deck from the ABA stage

Download the Slides
resources

Session Handout
Key takeaways to keep at the desk

Download the Handout
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AFTER HOURS

Keep the Conversation Going at Electric Shuffle

The conversation continues off the conference floor: food, drinks, shuffleboard, and more time to connect around what’s next in bank marketing.

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Electric Shuffle

91 Red River St., Ste. 102, Austin, TX 78701

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Wednesday, Sept. 23

8:00 – 10:00 PM

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Food, Drinks, and Shuffleboard

All are welcome

CONNECT WITH Q1MEDIA AT ABA

Turn Ideas Into Action

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If you need immediate assistance please reach out to info@q1media.com or call 512-388-2300.
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