The campaign ran for an initial flight of three months and has continued for a year due to its success. Q1Media encouraged the company to leverage Display and ad Retargeting alongside paid social media ads on Facebook and Instagram for the most effective conversion rate. While search engine marketing (SEM) typically works well for these types of conversions, a focus on both social and display retargeting as the next best-performing tactics to generate leads at an efficient cost.

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To engage the company’s target audience, Q1Media advised multiple creative choices showcasing the company’s diverse services—repair, new products, same-day replacements, and same-day services. These ads were designed to engage and highlight the company’s convenience, expertise, and innovative approach to home services.

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The target audience included homeowners interested in home remodeling, renovations, exterior home improvements, and landscaping. To maximize reach and efficiency, Q1Media employed interest-based targeting and Lookalike Audiences (LAL) from the company’s existing customer base.