Travel + Tourism

Driving Thousands of Visitors to a Casino Resort

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Case study

Delivering Thousands
of Visits through a
Comprehensive Digital
Campaign

How Q1Media drove over 98k visitors to a local casino resort.

Download

Campaign Quick Facts

24M

Impressions Delivered

27K

Unique Visitors

98K

Total Visits

16%

Increase in Website Users

Here’s What Our Client Has to Say

Q1Media has been able to get us into the digital ad space in the most efficient way. We enjoy the flexibility to fine-tune our buys as needed. They are open to our ideas and schedule one-on-one meetings with us to review how our ads develop. They are extremely diligent with all of our campaigns and can advise us should we need to make adjustments. We are proud to partner with Q1Media and highly recommend their services.

About the Client

Tachi Palace is a luxury casino resort in central California. It provides modern amenities and accommodations as well as world-class gaming, entertainment, and dining opportunities.

Primary Goals

Deliver a full-funnel digital advertising campaign to build brand awareness with the target demographic.
Drive engagement and consideration through strategic, audience-focused solutions.
Implement a multi-pronged plan to track attribution effectively.
Demonstrate campaign performance and prove successful execution.

Our Strategy

Q1Media developed a strategic campaign employing precise targeting and a proven combination of digital tactics in order to drive awareness and engagement with the client's target audience. The campaign tactics include CTV, Spotify audio, mobile device ID, cross-device display, and IP-matched cross-device. Additionally, Q1Media's pre-campaign research indicated a target audience of “Aged 21+ with Gaming Interest” in central California would be best to generate the client’s desired brand awareness.

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To ensure lower funnel conversions, Q1Media utilized precise polygon technology to identify devices that had visited casinos around the United States. This geographic information, along with language segmentation, was then layered into the campaign to serve ads within a 2-3 hour drive radius from the client's location.

Results and Successes

Standard digital metrics were applied to track campaign performance, and strategically placed conversion pixels were used to track secondary engagement on the client’s website. Additionally, Q1Media leveraged Google Analytics to review website traffic during the campaign period, while an Influenced Location Visit (iLVR) report measured foot traffic as a result of the campaign.

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Google Analytics showed a 16% increase in users (443k sessions compared to 381k the prior year) and a 50% increase in application forms (3,165 compared to 2,098 the prior year). The iLVR yielded 98,273 total visits, 27,382 unique visitors, and a $2.07 Cost Per Visit (CPV).

Ready to See These Results for Your Brand?

Thank you! Your submission has been received.
A Q1Media representative will be in touch shortly.
‍
If you need immediate assistance please reach out to info@q1media.com or call 512-388-2300.

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