Case study
How Q1Media drove over 26K visitors to Allegany County, MD.
Campaign Quick Facts
About the Client
Allegany County Tourism is a destination marketing organization for Allegany County, Maryland. The region features state parks and trails, historic attractions, and vibrant arts & entertainment districts.
Q1Media built a campaign using a combination of Display, Pre-roll Video, CTV, Digital Audio, Native Advertising, and Mobile Device ID tactics to reach the following three target audiences: A diverse multi-tactic approach ensured that the client’s message would reach the appropriate audience across various mediums and deliver the greatest impact. Twelve specific locations within the area were focused on during the campaign, which included select casinos, historic downtown areas, breweries, and state parks. The campaign ran from July through December.
Results and Successes
A total of 26,952 unique visitors traveled to Allegany County during the campaign and the three months after it wrapped. Of these, over 9,000 visited the specific points of interest that were tracked.
During the campaign, the client's website traffic increased by over 80% (136k vs 75k) compared with the previous timeframe. Total sessions increased by over 90%, and the average session duration increased by almost 10%. Additionally, the client had more Destination Guide requests via online and phone in the first week of October than in the entire month of September.
How Q1Media reached a niche audience through a unique targeting approach.
How Q1Media designed a digital strategy combining geographic and behavioral data to significantly increase foot traffic with similar spend YoY.
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