POLITICAL

Securing Success for a Political Action Committee in the U.S.

Let's Talk More

Thank you! Your submission has been received.
A Q1Media representative will be in touch shortly.
‍
If you need immediate assistance please reach out to info@q1media.com or call 512-388-2300.

Oops! Something went wrong while submitting the form.

Case study

Securing Success 
for One of the  
Largest PACs  
in the U.S.

How Q1Media helped a political action committee deliver victories in 24 U.S. elections.

Download

Campaign Quick Facts

92%

Candidate Victory Rate

86%

Avg. Video Completion Rate

6.4M

Impressions Delivered

Here’s What Our Client Has to Say

About the Client

A political action committee (PAC) focused on the success and wellbeing of their industry.

Primary Goals

Increase voter consideration for candidates aligned with the PAC’s goals
Influence 26 House and Senate races across multiple U.S. markets
Deliver high-impact video messaging to registered voters with strong completion rates
Support candidate success on Election Day through sustained, efficient awareness and persuasion efforts

Our Strategy

Q1Media developed and defined the client’s target audiences with select voter registration data indicating partisanship and/or voter turnout. List-matching was reserved for more niche groups.

‍

To maximize performance & drive efficiencies, Q1Media recommended dedicating the media budget to display & rre-roll tactics. This strategic approach provided a cost-effective alternative to higher-cost broadcast media channels in saturated advertising markets like congressional districts. The campaign spanned eight consecutive months, and during this time, Q1Media oversaw both the strategy development & execution of media buys for the PAC's 26 preferred candidates.

Results and Successes

Video content was delivered in 15- and 30-second formats and achieved an 86% average completion rate across 6.4 million impressions. In addition, the voting results confirmed that 24 of the 26 supported candidates emerged victorious in their respective races.

‍

The client was very pleased with the outcome and praised Q1Media's ability to swiftly launch same or next-day campaigns and provide granular reporting, which fueled timely optimizations throughout the flight.

‍

Since the campaign’s conclusion, the agency has continued to partner with Q1Media on various campaigns for the same client. In addition, they have teamed up with Q1Media on upcoming projects for several other PACs, candidates, and advocacy organizations.

DOWNLOAD THE CASE STUDY NOW

Build Your Strongest Pipeline Yet

Ready to See These Results for Your Brand?

Download the case study now

Thank you! Your submission has been received.
A Q1Media representative will be in touch shortly.
‍
If you need immediate assistance please reach out to info@q1media.com or call 512-388-2300.

Oops! Something went wrong while submitting the form.